How to start a solar business in South Africa

Want to know how to start a solar business in South Africa? In this guide, we will delve into the various parts of initiating and running a solar business.
How to start a solar business
Ashleigh B.
Marketing Wiz-Guru

South Africa is brimming with renewable energy potential, particularly in the solar sector. As the world becomes increasingly conscious of the environmental impact of traditional energy sources, the demand for solar solutions has soared. Starting a solar business in South Africa is not just a savvy entrepreneurial move; it's a commitment to a greener, more sustainable future. In this guide, we will delve into the various parts of initiating and running a solar business in South Africa. Before we get started let’s understand a couple of terms.  

What is solar power?

Solar power is a form of renewable energy derived from the sun's radiation. It is harnessed through various technologies to generate electricity or provide heat for different applications. The sun continuously emits energy in the form of electromagnetic radiation, including visible light, infrared, and ultraviolet rays. Solar power technologies capture and convert this solar radiation into usable forms of energy. Solar panels for businesses in South Africa are a great idea to fight the current loadshedding issues.

There are two primary ways solar power is commonly utilised:

Solar photovoltaic (PV) technology:

How it works: Solar photovoltaic systems convert sunlight directly into electricity. This is achieved through the use of solar cells, typically made of semiconductor materials like silicon.

Photovoltaic cells: When sunlight strikes the semiconductor material, it excites electrons, creating an electric current. This flow of electrons generates direct current (DC) electricity.

Inverters: To make the electricity usable for most applications, inverters are used to convert DC electricity into alternating current (AC), which is the standard form of electricity used in homes and businesses.

Solar thermal technology:

How it works: Solar thermal systems harness solar energy to produce heat, which can be used directly or converted into electricity.

Concentrated solar power (CSP): Mirrors or lenses focus sunlight onto a small area, heating a fluid (such as water or oil) to produce steam. The steam is then used to drive a turbine connected to a generator, producing electricity.

Solar Water Heating: Solar thermal energy can also be used to heat water for residential or industrial purposes. In these systems, sunlight is used to heat a fluid, which, in turn, transfers heat to water.

What are the different types of solar businesses?

1. Solar panel installation

This is perhaps the most common and straightforward business model. You can specialize in residential, commercial, or industrial solar installations. As the demand for clean energy grows, more property owners and businesses are looking to harness solar power. If you’d like to find out more about becoming a solar installer in South Africa, Solar Training have a couple of steps to help you along the way.  

2. Solar product retail

Operating a retail store that offers a variety of solar products, from panels and batteries to solar-powered appliances, can be a lucrative venture. This model allows you to cater to both individual consumers and businesses seeking sustainable solutions.

3. Solar consultancy

Offering expert advice on solar solutions can be a valuable service. This includes conducting energy audits, recommending appropriate solar systems, and guiding clients through the installation process.

4. Solar maintenance and repair

As the solar infrastructure in South Africa expands, there's a growing need for maintenance and repair services. Specializing in this niche can provide a steady stream of income.

5. Rent-to-own solar business

A unique business model where customers can lease solar systems with an option to purchase. This approach makes solar energy more accessible, especially for those who may not afford the upfront costs.  

What do you need to start a solar business in South Africa?

Knowledge and expertise

A solid understanding of solar technology, installation processes, and the local regulatory environment is crucial. Consider investing in relevant certifications and training programs.

Legal compliance

No license is needed. The South African government has streamlined the process for implementing solar PV systems in businesses nationwide, making it simpler to proceed with respective plans. Although technical and environmental regulations persist, obtaining a license is not a prerequisite for moving forward. Familiarise yourself with South Africa's regulations related to solar energy.

Strategic partnerships

Building partnerships with solar equipment suppliers, manufacturers, and other stakeholders in the renewable energy sector is essential. Reliable suppliers are the backbone of a successful solar business.

Skilled workforce

Assemble a team of skilled professionals, including solar technicians, engineers, and salespeople. The success of your business depends on the expertise of your team.

How much does it cost to start a solar business in South Africa?

The initial investment for a solar business can vary widely depending on the type and scale of your operations. Before you start planning your solar business in South Africa, it’s best to have at least R100 000 as startup capital. Here’s a few things that might affect the cost of your solar business startup costs:  

1. Training and certification  

Investing in comprehensive training for yourself and your team is crucial. Certification from reputable institutions enhances your credibility in the market.

2. Business registration and licensing  

Ensure that your business is legally compliant by factoring in the costs of registration and licensing.

3. Equipment and inventory

The bulk of your investment will go into purchasing solar panels, batteries, inverters, and other essential equipment.

4. Marketing and promotion

Promoting your business through online and traditional marketing channels is vital for attracting customers.

5. Operational costs  

Cover ongoing expenses such as rent, utilities, and salaries.

Will a solar business be profitable in South Africa?

The profitability of a solar business in South Africa depends on various factors, including market demand, competition, and operational efficiency. Here are a couple of the things that might affect the profitability of your solar business:  

1. Government incentives  

Explore government incentives, tax incentives and subsidies for renewable energy businesses. South Africa has initiatives to encourage solar adoption, and being aware of these can significantly impact your bottom line. SARS has outlined these tax incentives for installing solar panels for residential homes and business properties, so be sure to make sure how you can qualify.

2. Energy demand

Identify industries and regions with high energy demand. Targeting areas where the grid is less reliable can make your solar solutions more appealing.

3. Innovation and adaptation

Staying abreast of technological advancements and adapting your business model accordingly can give you a competitive edge.

What industries need solar the most?

What industries need solar the most?

Certain industries stand out as prime candidates for solar solutions due to their high energy consumption and the potential for significant cost savings:


Large-scale farming operations often require substantial energy for irrigation, heating, and processing. Solar solutions can help reduce operational costs.


Industries involved in manufacturing processes have high energy demands. Solar power can be integrated into their operations to cut electricity costs.


Hotels, resorts, and other hospitality businesses can benefit from solar energy to power heating, ventilation, and air conditioning systems, as well as lighting and other amenities.  


The residential sector is a substantial market for solar businesses, with homeowners increasingly opting for sustainable energy solutions to reduce their carbon footprint.

Other industries that may need solar energy solutions include: school buildings, shopping centres, office blocks etc.

Market research when deciding to start a solar business or not

Before diving into the solar business, conducting thorough market research is imperative. Here are key aspects to consider:  

1. Demographics and geography

Identify regions with a high potential for solar energy adoption. Consider factors such as sunlight hours, climate, and the economic status of the population.

2. Competitor analysis

Evaluate existing solar businesses in your target area. Analyse their strengths, weaknesses, and customer reviews to identify opportunities for differentiation.

3. Regulatory environment

Understand the regulatory landscape governing solar businesses. Research any incentives, rebates, or tax breaks offered by the government to encourage solar adoption.

4. Customer needs and preferences

Survey potential customers to understand their energy needs and preferences. Tailor your offerings to meet the specific requirements of your target market.

4 steps to running a successful solar business

1. Quality service

Prioritise quality in both product and service delivery. Satisfied customers are more likely to recommend your business and become repeat clients.  

2. Customer education

Educate your customers about the benefits of solar energy and guide them through the decision-making process. Informed customers are more likely to make a long-term commitment to solar.

3. Marketing and branding

Invest in a strong online and offline presence. Develop a brand that reflects your commitment to sustainability and reliability.

4. Maintenance services

Offering post-installation maintenance services can set you apart from competitors. Regular maintenance ensures the optimal performance of solar systems.

Challenges and benefits of a solar business


  • Initial capital investment: The high upfront costs of starting a solar business can be a barrier for some entrepreneurs.
  • Technological advances: Keeping up with rapid technological advancements in the solar industry can be challenging but is essential for staying competitive.
  • Policy and regulatory uncertainty: Changes in government policies and regulations can impact the solar industry. Staying informed and adaptable is crucial.


  • Sustainability: Contributing to a cleaner environment by providing renewable energy solutions is a significant benefit.
  • Steady demand: The increasing global focus on sustainability ensures a steady and growing demand for solar solutions.  
  • Cost savings for customers: Solar energy can significantly reduce electricity costs for customers, making your services economically attractive.

How can business funding help your solar business expand?

Securing funding for your solar business can propel its growth and scalability. Here's how business funding can be instrumental:

1. Expansion of operations

With additional funds, you can expand your operations to reach more customers and tap into new markets.

2. Technological upgrades

Investing in the latest solar technology enhances your competitiveness and allows you to offer cutting-edge solutions to your customers.

3. Marketing and outreach

Increased funding enables you to implement robust marketing strategies, raising awareness about your brand and attracting a larger customer base.

4. Research and development

Allocate funds for research and development to stay ahead of industry trends and innovations.

5. Training and development

Continuous training for your workforce ensures that your team stays current with industry standards and best practices.  

How can you secure funding for your solar business?

Securing funding starts with understanding how much you need, and what your business needs are. After that it’s best to compare offers from multiple lenders, to find the best business loan suited to your needs. A business loan for a solar business is a good option if you are wanting to take your SME to the next level. A good starting point is using a marketplace platform like FundingHub where you can find the best business finance offer.  

Business finance compared by FundingHub

Embarking on a solar business journey in South Africa offers not just a business opportunity but a chance to contribute to the country's sustainable future. While challenges exist, the potential benefits, both environmental and economic, make the endeavour worthwhile. As the sun rises on the era of renewable energy, a well-planned and executed solar business can shine brightly in South Africa's emerging green economy.

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