Finding the gap in the market with Yuppiechef

We love a local success story! And one of our favourite side hustle stories has got to be Yuppiechef 🧑‍🍳

Shane Dryden and Andrew Smith were full-time web developers when they started an experimental kitchen-focused eCommerce website.

The initial business was started out of Smith’s lounge, and little did they know their little operation would soon become a leading online retailer in South Africa.

Here are a few things they learned along their journey:

Find the gap in the market – there will be bumps along the road but you need to find the niche and don’t be afraid to start from scratch.

Tech solution integration is key – from your warehouse system to your point of sale – ensure everything integrates with your accounting software.

Collective impact makes a difference – don’t count on one article or clever marketing strategy to catapult your business but rather a series of events that lead to your success.