Apparently so - Harley Davidson sure did. 🏍️™️
Starting out in the 1900s as 2 friends drawing up plans in their shed, and growing to one of the most successful luxury motorcycle brands in the world.
Step 1 for William Harley and Arthur Davidson - gain skills in making two-wheeled machines.
Step 2 - After plenty of experimenting with a side hustle building single-cylinder engines, they decided to build their first motorbike.
How did they build their success and create a luxury brand?
A kickass customer experience, that is always improved on.
Here are three ways Harley Davidson created a revered brand: