Go Mobile-First - The Future of SME Growth

As South African consumers increasingly shop, browse, and pay through their phones, businesses that aren’t mobile-ready risk being left behind. With over 77% of online shoppers using mobile devices, and e-commerce expected to grow by more than 21% annually through 2030, this shift isn’t just a trend, it’s the new standard for how customers connect and buy.

Making it work for your business:

Going mobile-first means optimising your entire business presence for smartphones, from discovery to purchase.

Here’s where to start:

Ensure your website is mobile-responsive and loads fast on smaller screens.

Offer multiple digital payment options - think QR codes, mobile wallets, and instant EFT.

Use mobile-friendly marketing, such as Instagram, TikTok, and WhatsApp campaigns.

Track key metrics like mobile traffic, engagement, and conversions to refine your strategy.

The business impact:

Mobile isn’t just transforming e-commerce, it’s reshaping how every business connects with customers.Whether you run a service-based business, a restaurant, a construction firm, or a consultancy, your customers are online, and most are engaging through mobile devices. A strong mobile and social media presence builds trust, visibility, and accessibility, which directly impacts your brand’s reputation and growth potential.

In short, going mobile means being where your customers already are, and meeting them with convenience, credibility, and connection.

Real-world example:

Bash (part of the TFG Group) has focused on mobile‑first shopping by integrating its multi‑brand fashion platform with easy mobile checkout and targeted social‑media campaigns. Their mobile optimised experience and flexible payment options helped them boost engagement and conversion by giving customers seamless access anytime and anywhere.

Key insight:

A mobile-first approach is no longer optional, it’s essential! Whether it’s your website, social media, or client communications, optimising for mobile helps your business stay visible, relevant, and competitive in a digital-driven South African market.