Worldwide, companies with high levels of employee engagement show increased productivity and sharp declines in staff attrition rate (which helps to reduce costs related to recruitment and the time required to bring the new team members up to speed).
Companies who understand and appreciate the value of engaged employees also report up-stats in terms of team cohesion, levels of innovation and overall job satisfaction.
In short, ignoring the concept and writing it off as “fluffy stuff” that belongs in the realms of HR or, even worse, internal marketing, is detrimental to both your business and the economy of the country.
Real numbers, real impact
Gallup research estimates that unengaged (unproductive) employees cost the UK economy $64.8 billion a year. That’s over 770 billion rand, every 365 days – and that’s for a developed market.
In 2017 the Gordon Institute of Business Science (GIBS) published its South African Employee Engagement trends findings – highlighting problems with silos in the working environment, poor communication between leadership layers and staff – and general distrust in the accuracy of information shared – if it is shared at all.
In this Entrepreneur Magazine article the State of Employee Engagement in South Africa is further unpacked.
It’s not as simple as it sounds but, certainly, key to all engagement is clear direction, honest communication and a management layer that understands the difference between “being a leader” and “being a manager”.